Our history

We were founded in 1991 as Loughborough University’s Short Course Centre, trading as Burleigh Court. Offering 24 meeting rooms and 85 bedrooms it was our first and only venue.

The Imago brand name was only introduced in 2003, when we added Holywell Park Conference Centre and the Loughborough Campus to our brand portfolio. We’ve gone through many changes since then, including an £8.5m refurbishment to expand Burleigh Court to 225 bedrooms and 26 meeting rooms. Since acquiring our Holywell Park Conference Centre from Advantica in 2003, we have invested over half a million pounds in the facility, turning it into an award-winning member of the Venues of Excellence group, bringing it on par with our flagship venue, Burleigh Court Conference Centre and Hotel. A result of our growth and success, in 2010 we also purchased the Quality Hotel in Loughborough, further expanding our portfolio to include a 94 bedroom 3-star hotel offering. Renaming it The Link Hotel, we quickly transformed this new venue into a now highly successful and well-regarded hotel.

Founded in 1908, Loughborough University has grown to become a top 10 university in all major league tables and the world number one for sports. At the heart of our Loughborough Campus offer sits an extensive conference and accommodation provision, but the jewel in its crown is its world class sports facilities. It is this sporting legacy that has led us to pioneer our next exciting venture, a unique sports hotel providing world class facilities for elite athletes to be the best they can be. The Elite Athlete Centre and Hotel will be opening in November 2018.

Across the years, one thing that has underpinned all this growth is our commitment to providing excellent customer service. We see ourselves as more than just facilitators of a product, we create inspiring and outstanding experiences for our customers.