A scientific study about human connection.
We’re in the meetings business. We’ve always flown a flag for the benefits of face-to-face meetings but, since the pandemic, the world changed. Behaviours changed. Attitudes changed… Or did they?
We set out to take a scientific plunge into the differences between in-person and online interactions. Partnering with body language expert Adrianne Carter, and neuroscientist Katie Hart, we conducted 100 in-depth interviews with both in-person and online participants. Both groups answered the same questions about each type of interaction, allowing us to measure not only each group’s emotional responses, but also the actual brain responses within each setting.
We collected data through facial coding and measured SSC scores (satisfaction, stimulation, control) with the Feeling Finder tool, whilst simultaneously using EEG headsets to record the electronic brain activity when responding to the differences between in-person and online interactions.
The following paper provides a fascinating, scientific, and definitive answer to the effectiveness of in-person and online interactions.
